Your local bike shop.
Online and unstoppable.

We build complete digital ecosystems for independent bike shops — ecommerce website, workshop management, and local SEO. Everything Chain Reaction has. Built for you.

The playing field
isn't level. We fix that.

74%

of cyclists research online before buying in-store

Amazon

and big chains are winning the digital battle for local customers

2014

is when most local bike shop websites were last updated

"Independent shops have the service, the expertise, and the community. But if you don't show up where the journey starts—online—you're losing the race before it even begins. We give you the tools to win on your own terms."

Everything you need.
Nothing you don't.

Ecommerce Website

A fast, beautiful online shop. Sell bikes, parts and accessories 24/7. Integrated with your in-store stock.

Workshop Management

Job cards, service bookings, customer history. Run your workshop without the chaos.

Local SEO & Google

Dominate local search. Show up when someone searches 'bike shop near me' in your town.

High-Performance Ecommerce

High-Performance Ecommerce

A storefront built for speed and conversion. We handle the technical heavy lifting so you can focus on your inventory.

  • Seamless product listings & filters
  • Secure integrated checkout
  • Real-time stock management
  • Mobile-optimized shopping experience
Workshop Command Center

Workshop Command Center

Ditch the paper job cards. Manage your workshop throughput from a single, intuitive interface.

  • Digital job card creation & tracking
  • Mechanic assignment & scheduling
  • Automated customer SMS notifications
  • Full service history for every bike
Admin Without the Headache

Admin Without the Headache

Everything you need to run your digital business, accessible from any device. No coding required.

  • Simple content management
  • Sales and workshop analytics
  • Integrated local SEO dashboard
  • Dedicated UK-based technical support

See it live.
This is what your
shop could look like.

Ridgeline Cycles is our showcase demo — a fully-built, realistic independent bike shop website with ecommerce and workshop booking. Click through it. Imagine your brand in its place.

Visit the Demo Site
Ridgeline Cycles Demo

Simple, transparent pricing.

Choose the package that fits your shop's stage. Upgrade or downgrade at any time.

Starter

£79/mo
  • Ecommerce website
  • Up to 100 products
  • Local SEO setup
  • Custom domain & hosting
  • 1 admin account
MOST POPULAR

Pro

£149/mo
  • Everything in Starter
  • Up to 500 products
  • Workshop management system
  • 3 staff accounts
  • Monthly support

Elite

£249/mo
  • Everything in Pro
  • Unlimited products
  • Unlimited staff accounts
  • Priority support
  • Custom integrations on request
Built on Next.js
UK-based team
No lock-in contracts
Setup in 4 weeks

"Finally, a system that understands how a bike shop actually works. The workshop integration has saved us hours of paperwork every week."

Gareth J.
Summit Cycles

"Our local SEO ranking went from page 4 to page 1 in two months. We're seeing new faces in the shop every day who found us on Google."

Sarah L.
The Spoke Hub